Northfork is building the future of grocery shopping. Since starting the company, Robin Rendahl, has focused on offering customers compelling value. As a breakthrough example, today recipe sales make up 20% of total orders at Coop. Northfork is also a part of SUP46 – Start-up People of Sweden where Storisell became an official service provider in January 2017.
In this production, our team at Storisell focused on simplifying a complex message in a marketplace that is changing rapidly. Today, grocery retailers have to innovate as online competition is increasing and new technology is becoming more available. We started by asking an open-ended question: “Do you know how the convenience economy is changing the competitive landscape for online grocery retailers?”. A question that is intended to spark interest and relate to the target audience for online grocery retailers. We also present the changes that are occurring in the grocery retailing market by focusing on the importance of “convenience”. We illustrate this by comparing the outcome of two scenarios (a) retailers that burden the consumers versus (b) those that make it easy for consumers to make single purchase decisions in real-time. In the end, our team at Storisell has produced a custom animated explainer video that will be used throughout several marketing channels with tailored graphics based on the customer’s visual identity.
Customer: Gastrofy AB (www.northfork.ai)
Project manager: William Sehlin, firstname.lastname@example.org, +46733 1441 26
Production lead: Ossian Veronese, email@example.com, +46709 62 1998
Delivery: August 2017