When we are satisfied and completed with the interview, we record the b-roll materials. B-roll clips are materials that we use in order to reinforce the content in the conversation: if we are talking about a new product, we would also like to show the product; If we are talking about customers, we would like to show them. B-roll also gives us the opportunity to hide clips in the interview – which improves the editing work-flow so that the film becomes even better. Before we produce the b-roll, we go through how the testimonial interview went and what kind of b-roll we want to capture. All ideas are good at this stage and here we have the opportunity to film as many ideas as possible which increases our flexibility in the post-production stage when we return to the office to start editing your new testimonial videos.
Before producing testimonial videos, what is important to think about in the pre-production?
It is important to think about what end-results we are aiming at achieving. A testimonial video is more than just a filmed conversation. How do you want the video to look? Should the dialog be produced in a high or low tempo? Fast clips and exciting music convey spontaneity and energy. Should your films be slow and sweeping to convey security and stability? People usually talk about “filming for the purpose of the end-result”. The clearer you can communicate your ideas and desired outcome before we film, the better our accuracy will be.