Storisell proudly delivers an international video campaign to Military Work
Explainer Video Military Work
Military Work is a staffing and recruitment company that helps companies and organizations to recruit people with a military background for shorter or longer-term commitments. In this production, our team focused on delivering a concept relative to the industry background, being military competence. The tonality and graphics are carefully crafted to attract people with an understanding of military symbols. We started the project with a workshop in Stockholm. Here we discussed the concept, project goals, and targets. Based on this we together worked a manuscript into existence. The manuscript was translated into three languages; Swedish, Finnish and English. Here we instructed the voice-over artists to use a concise and direct tonality in order to embrace the military pronunciations. We used a segmented manuscript targeting two groups; candidates and clients. By changing the introduction and phrases in the manuscripts we can design a video campaign that speaks to two individual groups, but with a shared message. Visually, everything is designed from pen-and-paper and animated from scratch according to Military Works graphic profile and preferences. And, with great feedback from the customer throughout the project. The video campaign will be used in a variety of online channels putting emphasis on Military Works ability to provide personnel and services with the right attitude. View the video campaign here.