Why your startup needs an explainer video
Today explainer videos have become synonymous with pitch decks, sales presentations, website convention strategies and content marketing. This is even more true for startups – with an explainer video being one of the first things entrepreneurs prioritize. Why have explainer videos become such a key part of the go-to-market strategy? Which are the true benefits behind the explainer video phenomena?
First, it’s important to consider that over 60% of people have a visual learning style. These people have a natural propensity for video and will, given the chance, opt for watching a video about your startup or business before reading that 100 page business plan or product specification. The internet has caused a reduction in the human attention span creating the need for marketers to be more concise, specific and targeted-oriented. To top this, customers are overwhelmed with information and often need help making quick but informed decisions. Video helps to highlight the desired and sought after decisions by quickly answering critical purchase questions in less than 90 seconds. The internet has at the same time made customers increasingly informed demanding marketing strategies that convert earlier in the purchasing process and that respects the customers integrity and intelligence. Distributing a video has become effortless with many of the major social media platforms deploying effective video marketing platforms with sharing options, analytics and feedback.
Want more reasons why you should create an explainer video for your startup or business? Make sure to hire a professional explainer video company with the production knowledge and necessary know-how to deliver a video that converts.
Storisell was founded with the goal of offering our customers powerful sales content and explainer videos. We believe that carefully produced explainer videos have the ability to transform the way companies attract new customers, investors and employees. By understanding how 60% of people have a visual learning style, our work is about helping people understand the products and services they consume. We process images 60,000 times faster than plain text and over 90% of information sent to the brain is visual. The right content has the ability to transform your business. Book a meeting with our team.