Explainer video company

Here we describe the most frequently asked questions about producing explainer videos. If you don’t find your question in the FAQ make sure to send me an email at william@storisell.com.

Best regards,
William Sehlin
Co-Founder / CEO
william@storisell.com

How long should an explainer video be?

As a explainer video company, we recommend our clients to create explainer videos that are within 90-120 seconds. That’s doesn’t mean that an explainer video can’t be longer, but generally the attention span of viewers tends waiver beyond two minutes. There are exception though. If you’re creating system explainers, used to showcase a system, software or application – typically for onboarding, the videos can generally be longer. For system explainers, our recommendation is up to two minutes. We recommend instead creating several shorter videos where you break down you message into more receptive bite-size pieces. That’s why we offer shorter “segmented films” based on an already produced explainer video that can highlight a portion of your main video. We also produce a solution called “segmented manuscript” where you can segment your manuscript based on three different client personas, target markets or receivers in a shorter format. Talk to us and we’ll explain more about segmenting your explainer video into several shorter videos.

How can we use explainer videos in different awareness levels?

According to this model, the aim is to gradually increase the awareness level of prospects and help as many as possible to reach the end of the funnel. Every awareness level tends to need customised content in order to be relevant to that prospect’s current level of awareness. This is where awareness segmentation plays an important role in the way we produce content for our clients. We’ve found that normally, and without a lot of extra work, we can extend the amount of content that can be produced in one production by tailoring the manuscript to every awareness level rather than creating one campaign that aims at solving all your prospect’s awareness needs. Here’s an article on this topic that we wrote: www.storisell.com/academy/explainer-videos-awareness-levels/

Can I reuse the custom designs from the explainer video?

The designs in your video production are hand drawn and illustrated from scratch which means you’ll be able to reuse these designs in your marketing materials. That’s why we give our clients access to our Icon Sheet. The Icon Sheet is a collection of all the designs we have created during your production so that you can reuse them in sales presentations, landing pages, and content you need for sales and marketing. Let us know if you need customized graphics and we will design them from scratch. You will be given more information about the Icon Sheet during your production.

What can I expect from the explainer video production process?

As an explainer video company, the productions we deliver are premium ie. you get a professional motion designer allocated to your project that produces a premium explainer video from paper and pen to final render. That’s together with full usage rights to the music and audio licenses. We start all projects with a workshop where we together for 2-3 hours write a script, produce a storyboard, select the voice actor, and decide the general concept for the production. We usually conduct the workshop via video calls, and a revision round is always included upon delivery so that you have the opportunity to return with comments and correct them free of charge. When your explainer videos are produced, we give you the opportunity to reuse the graphics that have been uniquely designed for the videos so that you can reuse the content on the website, social media, sales presentations, and other great ideas that you have. Want to translate the films into more languages? Then we provide a fixed rate per extra language and video.