What are the best types of content for EGC?
The best types of EGC depend on your goals and audience, but popular formats include:
- Short videos: Pro tips, behind-the-scenes clips, or day-in-the-life stories.
- Mini-series: Weekly or monthly episodes where employees answer FAQs or share insights.
- Long-form content: Blogs, podcasts, or webinars where employees discuss industry trends or projects in depth.
- Social media posts: Personal experiences, success stories, or event highlights.
Mini-series or episodic content is an excellent format for EGC, delivering information in “snackable” segments that keep viewers coming back for more. Imagine a weekly series where employees answer common questions about their jobs or discuss industry trends. This approach provides ongoing value to your audience while positioning your team as approachable experts. Moreover, episodic EGC can easily be adapted to platforms like LinkedIn, Instagram, or TikTok, ensuring your brand remains visible across multiple channels.
For deeper storytelling, long-form EGC is another compelling option. This could include detailed blogs, podcasts, or webinars led by employees who dive into complex topics or provide thoughtful insights. Long-form content not only attracts industry professionals but also serves as a valuable resource for potential clients.
At Storisell, we understand the power of EGC and its ability to drive meaningful connections between your team, your audience, and your brand. Whether you want to create mini-series, long-form content, or a mix of both, we specialize in crafting premium video and motion graphic content that brings your employees’ stories to life. Let us help you unlock the full potential of Employee-Generated Content and turn your team into your brand’s biggest advocates. To receive a quote, contact hello@storisell.com or fill this form.