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Employee-Generated Content: Let your team build your brand

Employee-Generated Content (EGC) is a powerful way to showcase your brand through the authentic voices of the people who know it best—your employees. Similar to User-Generated Content (UGC), where customers promote a product or service, EGC leverages your team’s expertise, experiences, and passion to boost brand credibility and extend your reach. Produce employee-generated content for your company together with our film team at Storisell. To get started, you can email our team at hello@storisell.com and download our price guide via the form. We look forward to learning more about your next project.

Testimonial video

Minty talks about their productions with Storisell

In this testimonial video, produced by our in-house film team, Charlie Clark, Founder and CEO at Minty Digital, talks about their productions with Storisell. We want to thank the team at Minty Digital for a good collaboration.

Employee branding

Storisell produces employer branding videos for Philips

Storisell proudly delivers corporate films to Philips. A project aimed at celebrating diversity and inclusion within the Philips organisation by interview people in leadership positions. Giving them each the opportunity talk openly about their experiences. Everything was produced by our in-house team at Storisell.

Testimonial video

Storisell produces testimonial videos for Crisp Chat

Storisell has produced a series of testimonial videos for the French SaaS company Crisp Chat in Barcelona, Spain. Our aim in this production was to capture unscripted, honest reviews from Crisp Chat’s end-users. This helps create social proof and referrals that are used to help support the client’s lead generation. Everything is produced by our in-house team at Storisell. We want to thank the team at Crisp Chat and the end-clients for good collaborations.

Testimonial videos

Storisell produces testimonial videos for eMarketeer

Storisell can proudly present our testimonial production for eMarketeer which was filmed in Rotterdam. Having completed a previous production for eMarketeer in Olso, our production team travelled to Rotterdam in the Netherlands to produce this testimonial video together with IHS. Our in-house motion designers also added the graphics see in the video. We want to talk the team at eMarketeer for another great collaboration.

Our price guide
Film / Animation / Design

Oxceed talks about their productions with Storisell

Oxceed has ordered several video productions and design projects from our team at Storisell. In this testimonial video, Martin Ericson at Oxceed talks about their experience working with us and what the content means for a growing SaaS-company. We want to thank the team at Oxceed for a good collaboration.

Animation / Film / Digital Design

XR Tech talks about their productions with Storisell

Sebastian Kjersén, Founder and CEO at XR Tech, talks about their productions with our team at Storisell. We have produced several animated explainer videos and digital design deliverables for the virtual reality company. Thanks to the team at XR Tech for a good collaboration.

Testimonial video

Whisbi talks about their productions with Storisell

Watch this testimonial video where Whisbi describes their experience working with Storisell. Whisbi is a global company that offers live-video engagement solutions for  the enterprise segment. We want to thank the team at Whisbi for a good collaboration.

Fashion commercials

Storisell produces fashion videos for NA-KD

Storisell has produced fashion commercials for Swedish fashion retailer NA-KD. Together with our Swedish subsidiary, Prod46, we produced the videos in Barcelona, Spain. We want to thank everyone involved for a good collaboration.

Company video

Storisell produces company video for Unimi

Storisell has produced a company video for Unimi. Founded in 2010, Unimi delivers anchoring solutions for electric vehicle chargers. In this production, Storisell has delivered the entire project in-house. We thank the team at Unimi for a good collaboration.

Sports commercials

Storisell produces sports gear videos for Afinman

Storisell can proudly show the sports gear commercial we produced for Afinman and their heavy-weight sports sweater. Everything is produced from scratch by our in-house film team. We want to thank everyone at Afinman for a good collaboration.

Employee-generated content FAQ

What is Employee-Generated Content (EGC)?

EGC refers to any content created and shared by employees that highlights their experiences, insights, or expertise related to the company. This can include social media posts, blog articles, short videos, or even podcasts. The goal is to humanize the brand, showcase company culture, and position the employees as thought leaders while boosting the company’s credibility and reach.

By empowering employees to share their unique perspectives, your company can humanize its brand, build trust with your audience, and create a dynamic and relatable online presence. EGC can take many forms, from social media posts and short videos to mini-series and in-depth vlogs.

Why is EGC important for sales and recruitment?

EGC adds authenticity to your brand. Audiences trust real, relatable stories from employees more than polished marketing campaigns. EGC helps build trust, attract talent, and strengthen your brand’s online presence. It also empowers employees to actively participate in shaping the company’s image, fostering a sense of pride and engagement within the team.

Employees might share pro tips about their roles, career advice for aspiring professionals, or behind-the-scenes insights into the company culture. These authentic, unscripted narratives not only engage audiences but also showcase your brand as a thought leader and an attractive workplace.

What are the best types of content for EGC?

The best types of EGC depend on your goals and audience, but popular formats include:

  • Short videos: Pro tips, behind-the-scenes clips, or day-in-the-life stories.
  • Mini-series: Weekly or monthly episodes where employees answer FAQs or share insights.
  • Long-form content: Blogs, podcasts, or webinars where employees discuss industry trends or projects in depth.
  • Social media posts: Personal experiences, success stories, or event highlights.

Mini-series or episodic content is an excellent format for EGC, delivering information in “snackable” segments that keep viewers coming back for more. Imagine a weekly series where employees answer common questions about their jobs or discuss industry trends. This approach provides ongoing value to your audience while positioning your team as approachable experts. Moreover, episodic EGC can easily be adapted to platforms like LinkedIn, Instagram, or TikTok, ensuring your brand remains visible across multiple channels.

For deeper storytelling, long-form EGC is another compelling option. This could include detailed blogs, podcasts, or webinars led by employees who dive into complex topics or provide thoughtful insights. Long-form content not only attracts industry professionals but also serves as a valuable resource for potential clients.

At Storisell, we understand the power of EGC and its ability to drive meaningful connections between your team, your audience, and your brand. Whether you want to create mini-series, long-form content, or a mix of both, we specialize in crafting premium video and motion graphic content that brings your employees’ stories to life. Let us help you unlock the full potential of Employee-Generated Content and turn your team into your brand’s biggest advocates. To receive a quote, contact hello@storisell.com or fill this form.