we usually set the visual guidelines for the project and your company. This gives us the following benefits: (1) helps us establish a design that will work long-term, (2) improves the learning curve for everyone involved, (3) minimizes overhead and shortens project revisions, (4) gives everyone an opportunity to brainstorm new ideas, (5) becomes an internal strength regardless of retention on the marketing team and several unique benefits depending on the goals and competition. Time: 4 or 8 hours. Design Branding Agency Storisell https://storisell.com/design/