Skip to main content
AcademyOssian Veronese

VIDEO: How long should an explainer video be?

How long should an explainer video be? Ossian Veronese answers.

explainer video length

An explainer video campaign is more than just another youtube video. An efficient video campaign is about telling a compelling story that resonates with people, and since over 60% of people are visual learners – video tends to have positive implications on sales and marketing activities. The goal is to craft a video campaign that your entire team can use across your sales process, recruitment, product reviews and internal communication platform. A really good explainer video is seldom longer than two minutes. Studies have found that explainer videos shorter than 40 seconds feel salesy, while videos longer than two minutes are boring. The right explainer video length seems to be somewhere in the middle to have optimal efficiency. Videos are easily digestible, and easy to integrate on the sales process.

Watch Ossian Veronese talk about explainer video length:


Storisell AB
+46(0)10-205 1616

About Ossian Veronese

Ossian Veronese is co-founder at Storisell. He is also recognized as one of Sweden’s top digital talents. In august 2016, Ossian Veronese was crowned Digital Talent 2016 by Evry and Universum at Talent Excellence Summit & Awards hosted in Stockholm. An accomplishment among many others, such as Adobe Creative Jam winner 2014, on the List of Top 100 Newcomers 2016 by Shortcut, and Erasmus for Young Entrepreneurs alumni. Ossian Veronese has a remarkable talent when it comes to understanding conceptual design, the digital process and visual storytelling.

In 2014, Ossian Veronese attended The School of Art and Design at Middlesex University in London. With new inspiration, he decided to take his talents back to Sweden and Kalmar where he started working as a Digital Art Director. Not shabby, being his first employment out of college. During the summer 2016 he was invited by the European Commission to attend Erasmus for Young Entrepreneurs for a two month mentorship with virtual-reality company, Matsuko – based in France and Slovakia. Ossian gives a fresh take on digital storytelling and makes sure to bring a proactive hands-on impact on new projects. Make sure your company gets Ossians skills in your next digital project before (well, let’s be honest) your competition does. Learn more at and read more news at