RWhy consider an employer branding video? Here’s our take on recruitment marketing and employer branding video campaigns.
Hiring great people also means recruiting great applicant leads. A modern organisation should apply sales and marketing principles to their recruitment in order to find, hire and retain the best people. Through this might seem obvious, there are several large (we mean mega-large) companies who are not doing this. Let’s explain. Employer branding videos are efficient tools to help your team get good applicant leads and tends to tailor to a majority of our basic human needs. Over 60% of people are visual learners according to established NLP-studies. We process images 60,000 times faster than plain text and 90 percent of all information transmitted to the brain is visual. Making an employer branding video campaign a powerful tool for recruitment objectives. Recruitment marketing and employer branding video campaigns go hand-in-hand, and gives your organisation an opportunity to share, educate and influence prospective candidates. Every creative process is unique and requires an effective process in order to save time, money and energy. At Storisell we have created a workshop model that conducts over 90% of preparatory work by mapping and selecting pre-production activities. This workshop model is an agile approach to the creative process. A normal workshop runs between three to four hours. You will – in a fun and creative workshop – experience the creative process and take the steps necessary to crafting your employer branding video campaign.
So, what is recruitment marketing?
Recruitment Marketing is “every tactic – content marketing, email nurturing, social recruiting, mobile recruiting, career site, SEO, employee referrals, talent networks, job marketing, employer branding, recruiting events, recruiting analytics, CRM that a talent acquisition team uses to find, attract, engage and nurture leads in order to convert them into more qualified applicants to fill jobs now and in the future.“
Why is recruitment marketing important?
There is a recognizable trend in the candidate marketplace which non-mistakenly implies that top candidates also have lot’s of choices. A company that wants to enroll top talent is competing among other employers for that same talent pool, which is why recruitment marketing is an efficient strategy to deploy in order to find the top people. At Storisell we craft employer branding video campaigns that enable you to reach candidates with high-engaging content that is tailored to your organizational needs and positions.
Start your next employer branding video campaign with Storisell
Present your employer brand in less than 90 seconds with an employer branding video from Storisell. Explain to candidates why choosing your company will boost their careers. Perfect for your recruitment process, interviews and job postings. Learn more: www.storisell.com/employer-branding-video