3 Questions before your next Product Video Campaign
You have probably heard the saying “video is expensive” well, at Storisell we believe that video is all about the value it adds to people. Over 60% of people are visual learners and are at their happiest when consuming video content. But are there ways your company can use a product video campaign to decrease purchase ambiguity and create a trustworthy brand? And, what results can you expect when choosing a product review video campaign from Storisell? Let’s explain.
71% of consumers think video explains the product better.
Can a product video campaign decrease purchase ambiguity?
Increase your buyers understanding using a product review video by Storisell. According to Demoup, 57% are less surprised by products with video. This means less buyers are surprised or misinformed when the product arrives and starts being used. Product review videos are great tools for ensuring that prospective buyers get key product information before purchasing. Buyers who see a product review video campaign tend to understand what they are buying and are therefore less likely to have purchase ambiguity when the product is in their hands. This also increases the likelihood that a consumer won’t return your product.
What kind of results can I expect from a product video campaign?
There has been many surveys and studies conducted on the efficiency of video content on conversion in e-commerce, social media and other marketing channels. According to a survey done by Animoto that focused on U.S. consumers found that “96% of consumers find videos helpful when making purchase decisions online” and “nearly three quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand.” If you are considering testing a product review video campaign, our team at Storisell can create a test-pilot video in order to help you measure the effect in your marketing activities. Book a meeting with our team and tell them you want to examine a test-pilot version. This will answer the question whether product review videos work for you company and products.
Can a product video campaign create a trustworthy brand?
The answer is complex and depends on your offer, service-level and brand. At Storisell we however believe video is all about people. Over 60% of people are visual learners and we tend to provocative towards video more so than text. According to a survey done by Animoto over half of the shoppers surveyed thought that companies with product videos can be trusted. “58% of shoppers think companies with product videos can be trusted.”. This concludes that when companies give their customers honest, authentic and quality information with video their products will be received better. Which could be a crucial stepping-stone for companies to attain trust in the marketplace. This also indicates that an overwhelming amount of your prospective buyers (58%) are trusting companies that makes it easy for them to understand your products with authentic product review videos. This is why our team at Storisell craft product video campaigns for our customers. Learn more by booking a meeting with our team today.
Product Review Video by Storisell
Let our team at Storisell create a product review video campaign; choose up to ten test-subjects that never have tried your product before. They will unbox, test and review your product. Helping your create an authentic video campaign for your sales and marketing channels based on buyer persona. Learn more