An explainer video campaign is more than just another youtube video. An efficient video campaign is about telling a compelling story that resonates with people, and since over 60% of people are visual learners – video tends to have positive implications on sales and marketing activities. The goal is to craft a video campaign that your entire team can use across your sales process, recruitment, product reviews and internal communication platform. A really good explainer video is seldom longer than two minutes. Studies have found that explainer videos shorter than 40 seconds feel salesy, while videos longer than two minutes are boring. The right length seems to be somewhere in the middle to have optimal efficiency. Videos are easily digestible, and easy to integrate on the sales process.