4 Reasons explainer videos work in business
Explainer video has become a popular way to grow a business. Website visitors want a short and inclusive presentation that explains what the company sells, their product features and why it’s worth their time. Ultimately it’s about being relevant. A survey conducted by Video Rascal found that 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos clarify the objective of your service or product. Spending time on the useful and basic functions of a product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos. The average person retains only 10 percent of what they hear, but 50 percent of what they see according to Wharton Research Center.
Grab attention & generate interest
Over 60% of people are visual learners according to established NLP-studies. Using explainer videos is a great way to rally customers around your product and brand. People want to understand what your do and how you can help them. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos. This is a clear indication that professional explainer videos generate interest. We process images 60,000 times faster than plain text and over 90% of information transmitted to the brain is visual. Explainer videos are a great way to grab attention with a shrinking span of attention. In a Telegraph article, it’s estimated that the average human attention span has fallen from 12 seconds in 2000 to 8 seconds. Researchers surveyed 2,000 participants in Canada in order to study brain activity of 112 people using electroencephalograms. The results showed that the average participant’s attention span has fallen from 12 seconds in 2000, around the time the mobile revolution began, to 8 seconds.
Conversion rates
A survey conducted by Video Rascal found that 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos clarify the objective of your service or product. Spending time on the useful and basic functions of a product. There are also many analytical tools that help businesses stay informed about which explainer videos are trending and what content within each video the customer watches more.
Clarify your offer
Explainer videos clarify the objective of your service or product. Spending time on the useful and basic functions of a product. It’s about educating a customer and saving time from your salespeople. Many companies have used explainer videos towards early-stage prospects and only activated their salespeople later in the buying process. This helps salespeople focus on the right customers, save time, and ultimately money. The average person retains only 10 percent of what they hear, but 50 percent of what they see according to Wharton Research Center. Explainer videos are especially helpful for complicated products with sometimes overwhelming specifications. The sweet spot for efficient explainer videos tends to be around 50-90 seconds. If the explainer video is shorter than 50 seconds it’s easily understood as salesy or lacking information, at the same time viewers tend not to hang around explainer videos that are longer than 90 seconds.
Search Engine Optimization
Google’s purchase of YouTube has enables video marketeers a global video community that also efficiently ranks videos on search engines. Website visitor also tend to stay longer on websites that have video, thus increasing the seo-effect on that specific page. Make sure to use tags and a specific descriptions in your explainer videos on Youtube. According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
About Storisell:
At Storisell we explain complex business ideas with premium explainer videos. We work with customers around the world to bring authentic visual to their sales process and brand. It’s all about people. Over 60% of people are visual learners according to established NLP-studies. We process images 60,000 times faster than plain text and 90 percent of all information transmitted to the brain is visual. When working with us, the first step is to book a workshop. Here we map your concept, storyboard, manuscript, sound and graphics. We take a long-term approach to our customers and help them craft premium explainer videos covering all their sales channels.
William Sehlin
Co-founder, Storisell
+46733 1441 26
william@storisell.com
Storisell | 4 Reasons Explainer Video Works in Business. At Storisell we explain complex business ideas with animated explainer video. We work with customers around the world to bring authentic visual to their sales process and brand. It’s all about people. Over 60% of people are visual learners according to established NLP-studies. We process images 60,000 times faster than plain text and 90 percent of all information transmitted to the brain is visual. When working with us, the first step is to book a workshop. Here we map your concept, storyboard, manuscript, sound and graphics. We take a long-term approach to our customers and help them craft high-volume explainer video campaigns covering all their sales channels. www.storisell.com